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Here I post some ideas from Mr. Guy Kawasaki what I think is a useful thing to keep in mind for both business and live (Inspired by Steve Jobs);

  Experts are clueless: They can tell you how to sell something, but they can’t sell it themselves. They can tell you how to create great teams, but they can just manage a secretary.

– Customers cannot tell you what they need: They can only describe their desires in terms of what they are already using.

A players hire A+ players: Steve believed that A players hire A players—that is people who are as good as they are. I (Guy) refined this slightly—my theory is that A players hire people even better than themselves. It’s clear, though, that B players hire C players so they can feel superior to them, and C players hire D players. If you start hiring B players, expect what Steve called “the bozo explosion” to happen in your organization. 
I (Álvaro) would like to add that, in fact, if you are working with B players it should be only because you are a C player, otherwise you are wasting your time. 

– (Bonus track: By Álvaro): Everyone ends up in the position are not good at. 
Let’s say you start doing internship, you are good, you get hired. Then you start as an assistant, you are doing quite good, you get promoted as a junior. Still performing good, get promoted, Senior level…and so on and so force.So, when will you stop growing up the ladder? Whenever you are not good enough to go to the next level, therefore you will remain a mediocre at your current one. 

So, whenever you work anywhere keep in mind that people with lot of experience in their positions (or doing the same for a long time) are very likely to be mediocre at their position and they will be more worry about protecting their armchairs than doing good business cause they will be scared in case there is any A player around. TRY TO AVOID THEM AS MUCH AS YOU CAN!!


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