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Last Wednesday I attended for the first time an event organised by Search London. Search London is a meet-up group which helps SEO and PPC professionals to get together and discuss about the Search Market. Events are organised every couple of months and it is great opportunity for digital marketing professionals to learn from each other.

This time, Search London’s topic was “ Three ways to execute Marketing Campaigns on a budget” and it included 3 presentations around this topic. I found the last one by Jo Turnbull specially interesting. “ cialis tadalafil How to implement SEO on a budget” (as you know we love SEO at Digital Mind London!)

Over the last few weeks we have been learning SEO at Digital Mind London from different experiments to understand what works best to improve natural rankings on Google. Jo’s approach is very different to all of this so I decided to share it here with you guys.

She approaches SEO from an offline angle looking more  for offline interaction that will have an effect on your online rankings.

Building links with sponsored articles or guest posts is a good way to improve your rankings, but offline events like giving a talk at a Brit’s mum event can also give you an invaluable link back to your site that you could not get otherwise.

I have taken an screenshot of the agenda of an event organised this year by Brit Mums. Please see below in the red box where Jo is mentioned. She also got a nice link to her site from a domain with a 58 authority! Great work!




Jo explains how to do SEO with 3 ranges of budget ( £0 / £0 – £2500 / £20,000 – £30,000). I am not going to go into more detail because she also share the presentation with all of all so please have a look below.

Jo encouraged us to do SEO thinking of events and real interaction with people. That will make some noise and the rankings will increase thanks to social media mentions and links back to your site.

Are you attending next Search London event?

I will see you there!

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