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Retargeting Advertising is a very http://cilaiscialisgenericcost.accountant cialis generic efficient and cost-effective channel to improve the performance of your website. It will increase your conversion rates at a very reasonable cost by driving visitors back to your site back and getting more conversion. The cost of retargeting a single user is a small fraction of the cost of getting that user to visit your website in the first place.

Most brands are well aware of this and we, as consumers, are getting used to get northwestpharmacy.com Display Ads chasing us while we browse the Web. From a user point of view it starts to be see as Disturbing Advertising, and http://sildenafilsexyfeelingtabletsnamesgeneric.accountant sildenafil generic annoying our potential customers is never a good idea.

Time to Move On

As Marketers we need to be constantly updating our Advertising Techniques and strategies so it is effective and non-intrusive. We want potential customers to know about us, but we don’t want to annoy them. As any other http://sildenafil50mg50mgcitrate.accountant shop interrupting channel like TV Ads or Press Advertising it only works when consumers don’t get overwhelmed by them. Walking down any central London street you will get overwhelmed by hundreds of Ads that you are well ready to ignore. Same is happening with retargeting, there are too many of them and as consumers we are learning how to ignore them. As Marketers, we need to understand take this situation and push our retargeting strategy to another level.

Retargeting 2.0

The next generation of Retargeting wil allow marketers to www understand better our audiences and potential customers.

With http://viagraformengeneric100mg.accountant viagra samples conventional retargeting all we know is the website that is sending the best quality traffic (in terms of how many of those eventually purchase something from our site). But that information has http://onlinecanadamix.accountant nothing to do with the actual customer behind that purchase and the behavioural pattern. All we know is that visited that particular website where they saw our Ad. With Retargeting 2.0 we can gather more customer data to show Ads more efficiently.

Analysing behaviour of our retargeted customers, demographics and interests we can build up an ideal potential customer. For example, after checking all our data of retargeted visitors that converted we have seen that most of them were males, between 25-35, that purchased between 9pm-12pm, and purchased from London. Now, we can attribute a “Quality” score to every potential customer so we can decide whether or not is likely for that user to purchase from us based on the criteria we established.

What can we Expect?

With a technology that allows us to show our Ads based on behaviour patterns means that we will use less Ads Impressions (so we will waste less money) we won’t annoy customers not interested on our product (we don’t like annoyed customers) and we will increase our conversions and sales.

 

A Less Intrusive and More Effective Retargeting that keeps our Manager and Customers Happy

 

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