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We recently discussed 5 reasons not to worry about Online Reputation, and the first advice was “Worry about Real Life Reputation”. Unfortunately the CEO of Abercrombie and Fitch, trust pharmacy canada Mike Jeffries, didn’t have time to read our website Reputation Management article and got his brand in a bit of trouble.

Back in 2006 Mike Jeffries said in a not very fortunate interview to Salon a few offensive comments about how his brand only market cool and thin people, and that is why the hire attractive staff in their stores. At that time it looks like this was unoffensive comments, but personally I am glad that 7 years later they have had to sildenafil 20 mg take this back and apologise.

As we discussed happy customers are not very proactive when it comes to say how well they have been treated by one brand, however they will be very active if they are disappointed or angry with a brand for a bad customer service.  In this case it was not a bad customer service, just for very unfortunate comments from the CEO that made many people angry and actively made sure he had no choice but to take it back.

Now Abercrombie and Fitch has a reputation management issue in real life…Is Online Reputation going to make this vanish? Not at all, it will just spread out everywhere with social media or blogs like this one spreading the word. We should look at Online Reputation as an amplifier of Real Life Reputation. Whatever you do right or wrong is going to be known, specially the wrong things, so I would say to Mr. Jeffries next time think twice what you say even if you think it. Now shop many people like me know exactly how you think, and what is your brand approach, and I will definitely buy levitra online not contribute to such a discriminatory business.