It looks like www Next don’t really understand what is http://thatarelegit.accountant pharmacies in canada email marketing about. They spend resources to capture customers’ emails so they can keep in touch and send them updates about latest collections so they come back to buy more clothes. So far, all sounds good, however email marketing is not about collecting contacts and sending a generic email to everyone, because instead of going to the shop I am going to unsubscribe for the lack of relevancy in these emails.
Segmentation: Basic Rule for Email Marketing
Just by segmenting the subscriber´s list for Men / Women this problem would be sorted. The more we can segment, the better. But we don’t want to ask too many question to our contacts or otherwise they won’t fill it out. Maybe for Next’s case, asking for the age would help the type of clothing more suitable for each one. If we create 3 Age Ranges this would give us just 6 lists. Men / Women + 3 Age Ranges. I think Next should already know this.
Consistency Email / Landing Page
As important of segmenting the audience so every customer gets what is relevant to him/her, is that the landing page once you clicked on the email takes you to the most relevant page. In this case Next are doing it well, as when I click in the email this takes me to the women section of Next’s website, Fantastic!
Bonus Track – Encouraging Customers to Shop
They really know what I like, don’t they?