http://tadalafil.accountant here Can we buy low-quality links and point them to a competitor’s website so Google penalise their website?
For obvious ethical reasons this attack was not tested on a competitor’s website, but on an own site. A new domain was acquired and developed to rank well (Position 4) for its main keyword “Pool Cleaning Houston” with the http://thatarelegit.accountant thatarelegit domain: www Pool-Cleaning-Houston.com
Now they chose 3 different Negative SEO techniques in order to damage its rankings:
- Comments in low quality blogs: More than 45,000 automated comments with the exact anchor text “Pool Cleaning Houston” were bought. This didn’t really have much impact as most of them did not pass spam filters.
- Forum Links: 7,000 forum links were also purchased without success in terms of negative impact to the website rankings.
- Sidebar Links: The outcome of the sidebar link purchase had a different effect. Only one day after publishing the sidebar links in low quality blogs, the site was not even ranking on the first site for its main keyword.
All the above costed $45. A very cheap way to climb a position in Google Rankings. This experiment proves how after the Google Penguin update it is very easy to be attacked by unethical SEOs so it’s important to track carefully our rankings for main keywords as well as other main SEO metrics.
How to Defend your Site from an SEO Attack
All the above is a bit scary, however there are things you can do to know if you are under Negative SEO attack and how to defend your site from it!
1. First of all you should monitor your link structure on a weekly/monthly basis (depending on business size). If you see your links growing have a look at them and if the referrer domains don’t look related to your business it is time to go to step number 2.
2. Make a list with the suspicious links and go to Google Disavow Tool to tell Google that those links are not legitimate. Take into account that this can harm your rankings if the reported links are not low-quality ones and were actually passing SEO value to your site.
Matt Cutts, Head of WebSpam at Google explains how we can deal with Negative SEO