In the 4th release of How to SEO we are going to take a look at a tool that will help you to find the best keywords for your SEO campaign. We will learn http://sildenafil50mg50mgcitrate.accountant How to SEO with Keyword Research Tool.
http://onlinecanadadrugsclub.accountant online pharmacies canada What would you like to rank for in Search Engines? That is the first question you should answer, but not the last one. Create a http://tadalafil.accountant tadalafila 5mg list of keywords you think are sought after in the business you are in. In my example I will be looking for keywords related to graduate recruitment industry. My sildenafil 100mg preisvergleich keywords are: “Student Jobs”, “Graduate Jobs”, “Internships”, “Marketing Graduate Jobs” and “Marketing Internships”.
Now is when Keyword Research Tool comes to play. Let’s type our keywords in the “ Word or phrase” box and tick the exact Match Type Box on the left.
Competition: How many websites are already using this keyword? There are 3 levels: Low, Medium and High. However, for a more accurate measure, just hover over it and you will see the number from 0 to 1. The higher the number, the more competitive the keyword is.
Local Monthly Searches: How many people is looking for this keyword? The result is a monthly average for the last 12 months.
Ideally, we are looking for high monthly searches and low competition, but this combination as you can guess, is not easy to find. In our case, “Student Jobs” and “Internships” have the best ratio between search volume and competition.
What is an acceptable competition level? This will depend on your efforts and ability to create useful content and relevancy for the keyword you want to rank for. Using the example above, if you want to rank high for “Graduate Jobs” which is a very competitive keyword, you might be able to, but you need to focus all you SEO efforts on creating content about“Graduate Jobs”.
You can create a News section called “Graduate Jobs News” and using Google Alerts you can keep your website updated about what is new in that business. You could also create blog articles, infographics or videos. Optimise their title and body content so it includes your keyword. This will inform Google that your website has something to offer to solve those search queries. Also remember that the quality of the content can be measure by Google through bounce rate and time on site, so don’t create low quality seo optimised content because it will not work.
Keyword Research Tool is key for your SEO Campaign because it will guide you on what is people looking for in search engines but also where you will find more or less competition. This will give you the opportunity to find gaps on search engines where low competition and high search volumes will help you to rank high on rankings easier and faster.