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With more than a million views Nab Bank went Viral with this video.
Viralibilty is not an easy thing. A smart idea, and in this case a large marketing budget and resources allowed Nab Bank to launch this campaign where they highlighted honesty as their main marketing value.
The question now is: Is it possible to go Viral with a low marketing budget?? You’ll find the answer in Digital Mind London in a few weeks…enjoy this video meanwhile.