25 SEO Experiments
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They discovered that searching for the brand name of a company called “Sennza” the title that showed on Google rankings was the name of the company in brackets: (Sennza)

Sennza in brackets

Checking the HTML of their site they found that the page had an specific Title Tag which was obviously not the one displayed above. They also found a piece of content within their site where Sennza was displayed in brackets.

Sennza

Take Aways – SEO is about Signals

This is just another example that shows us how SEO is just about signals. We will never be able to control what Google display results on the search engine. All we can do is help them to do this more effectively and if we do it right it will take our help which will also benefit our rankings.

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