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What are Ghost Links?

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The Experiment

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Ghost Links Experiment

 

How can you use Ghost Links?

If Ghost Link theory is right it would mean that once you gain a link you shouldn’t worry anymore about what happens to that link. One of the common projects carried out by SEOs is compiling massive spreadsheets with all the external links pointing to your domain and making sure that they point to live pages and no 404’s. Even though I believe this this is a best practice in SEO, is it really worth it? Provided the Ghost Link theory is correct, once a link is indexed by Google you should just move on and use your time to get the next one!

Rand’s Ghost Link Experiment

 

Image with credit to Donato Accogli via Flickr