The Skyscraper Technique is simple. We want to create great content that will naturally attract links.
1. What kind of content gets links? We can find this in topsy.com. Just type your keyword and it will show you pieces of content with lots of links.
2. Check out the best piece of content and make it better, longer and more updated.
3. Now you need to promote it to encourage link acquisition. To do this, you can create a list of the bloggers that have linked to the article you saw in the first place and just get in touch saying that they might be interested in your article and maybe linking to you. (Yes, this actually work. Brian sent 160 emails and got 17 links back to his article)
With this strategy, Brian saw his overall search traffic doubled. Absolutely amazing!!