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Nick Eubanks Case Study
It looks like one of his friends decided to add a Sidebar Link to Nick’s site, meaning 23 links with the Anchor Text “Web Strategist Philadelphia”. In this case I can agree with Google that this way to link to a personal website looks a bit Spammy. At least I would expect a mention to his name.
Nick ask his friend to change this Anchor Text to something more natural, like his actual name. After this Nick was worried because he didn’t know how long it would take to Google to forgive him and show his page back on rankings. In the end it was not too bad, only 3 days later Nick found his website back on Google Rankings.
Anchor Text Profile
The take away of this experiment is that, if you are using link acquisition to boost your rankings, you should plan how your link profile will look like taking Anchor Text into consideration so it is not too heavily optimised, otherwise you will feel Google’s wrath.