cialis 20mg Outdoor Advertising is a very difficult business nowadays with thousand of companies pushing out their company messages hoping that http://viagravscialisgeneric100mg.accountant site they will get our attention and somehow that will drive to a purchase. Most of them keep using the http://cilaiscialiscoupontablets20mgprixen.accountant cilaiscialiscoupontablets20mgprixen.accountant same advertising techniques that were used 50 years ago. Why shouldn’t it work now if it has always worked? Unfortunately, as the world evolve, so does the needs and requirements of people, and advertisement has no choice but evolving with them.
TV Campaign, Radio Campaigns, Out Of Home Campaigns try keep up to date and some of them, with more or less success, manage to get the attention of consumers with cialis generico too many ads to look at, too many options to choose from, and online viagra too little time to evaluate these decisions. On top of this, if we look at a brand cluttered city like London, the chances to stand out for any brand are very little. What could a brand like canada rx British Airways do to stand out from the crowd? Creativity with technology is the right answer.
At a glance this banner above looks just as another normal outdoor billboard with a little kid raising his hand. They place it in the right place where they knew was going to have the effect that the kid is pointing to the plane…that would have been another boring Ad like the thousands we ignore on a daily basis and the impact would have been minimum.
British Airways went a step ahead and created an interactive campaign that updates the flight information as the plane pass over the billboard with the kid moving at the same time to point at it. Click on the picture to see the video and the actual effect.