Google does not like your SEO campaign because they can’t monetise it. For this reason they keep developing Google AdWords, their advertising tool. Expanding the real state of the AdWords Ads with image extensions, site-links, social extensions (only Google+ of course), and […]
Traditional marketing conversion funnels explain the stages every consumer goes through when they engage with new products and brands, from the first contact with a product, to the initial purchase.
This simple chart is a great way to break down […]
One of the biggest issues with Display Advertising is the fact that you don’t know if the user is ready to buy.
Imagine you are in a rush in the morning, you are late. But I know that you are […]
Just a few weeks ago, Google announced the death of exact match in AdWords. This led to a negative reaction from Advertisers; we no longer have full control over the keywords that trigger our Ads leading to potential unnecessary wastage […]
Last Thursday Google announced the end of Exact Match variation in AdWords.
In Google AdWords there are different ways a keyword triggers your Ads. Let’s see how this works for the keyword “Women’s shoes”
Broad Match: Your Ad would be display […]
Last Wednesday I attended for the first time an event organised by Search London. Search London is a meet-up group which helps SEO and PPC professionals to get together and discuss about the Search Market. Events are organised every […]
How easy would it be if we could do link building just by commenting on blogs and forums. Unfortunately, when you create a comment in a blog the link has an special attribute called “No Follow” which is telling […]
We have all heard that nowadays in SEO Content is King. But why is content so important in SEO?
With great content we will get users engage with our site and spending longer time reading and interacting. This will […]
We all know that one of the most important ranking factors for Google is the Title Tag. This needs to be informative for the user and for Google to understand what is the content of this page about. Also, […]
Let’s carry on with our Top 25 SEO experiments to unveil Google Search Engine Factors. Following up from our last Anchor Text experiment where it was proved that we need to be careful when optimising Anchor Texts, today we […]
So far in the SEO Experiments Series we have learnt a few Google Search Engine Factors that help our rankings. However, there is another way some webmasters can use SEO; to attack your website.
Like in any other market, there […]
Today’s experiment to find out more about Search Engine Rankings will be about Anchor Texts. Remember, that an Anchor Text is that piece of text that you can read and acts as a link with your website. EG: Search […]